14 Comments

"The trajectory of any emerging technology bends towards money" — I wish I had had that insight so clearly much earlier.

"[*cough* NicholasNegropontewasconstantlywrong *cough*]" — LOL. So true. I liked Steven P. Schnaars' book "MEGAMISTAKES: Forecasting and the Myth of Rapid Technological Change" where he gives the telling example that in the 50's and 60' the new technologies on everybody's mind were 'the jet engine' and 'TV'. And of course, the solutions/predictions heavily featured these. For instance, people proposed to improve education by putting TV transmitters in jet engines so that every child could be taught by the best teachers. That solution wasn't proposed because it worked (it wouldn't have) but because these dominant new technologies were part of the Zeitgeist and coloured everything. So, when the internet was on the rise in the 1990s, we got the internet proposed as (simple) solution for everything, from democracy to education. And we got people arguing that 'the internet' had become intelligent/sentient. Etc. And now AI. Sutskever: "AI will solve all the problems we have today. It will solve employment. It will solve disease. It will solve poverty".

Humans and their intelligence/convictions, are a far more fascinating subject than the content of those convictions.

Expand full comment
author

I quite enjoyed Megamistakes. I think I learned about it from this comment section sometime last year, so it was probably from you! Thanks, belatedly...

Expand full comment

A couple of years ago, during the height of the streaming bonanza, I kept saying that the economics made no sense except as a stock market bubble, and that the minute that receded, the status quo would return to the mean of ad-supported broadcasting. It has been something to watch everyone who once argued with me over this slowly come to grips with it (when Netflix announced ads last year - something which appears to have more or less saved their business singlehanded - every thinkpiece treated it like a novel plague instead of just how commercial television invariably works)

One aphorism I would also add: you can't solve social or cultural problems with technical fixes. Something like Netflix was perfectly happy to let creative and consumer alike believe that they had a genuine interest in improving our media infrastructure for the better and more adventurous, right up until the buck stopped. Commercial mediums don't change their stripes no matter how novel the distribution strategy is - instead of trusting a for-profit corporation to invariably do the right thing, you would've been better off dramatically overhauling public broadcasting so that it's finally something more than the perpetually starved, pledge-dependent appendage it's been since Nixon.

Expand full comment

What's funny is that once upon a time, we had all the same arguments going on over early cable - it was going to free everyone from OTA broadcasting's profit driven, prudish, fundamentally nervous management style, while dramatically increasing the sheer amount of available space and allowing the untested to work their way in. And we all know how that ended up.

Expand full comment

We baby boomers are obnoxious old people because we have watched a society that treats old people as disposable for our entire lives and most of us have had to deal with the chaos of taking care of our parents in that system. We have been protesting injustice since the 60s and will continue to do so until we fade away. And since there are still a hell of a lot of us, we will continue to matter, and perhaps matter more than earlier (and future) elderly cohorts.

This is not intended as a criticism of your work, which continues to be dead on. I am glad to get pieces of it along the way and looking forward to the book version.

Expand full comment

I love the topics you write about but your writing drives me absolutely insane.

You have your conclusions and your bogeymen sorted out decades ago and then you write to justify them.

As an example, you are faced with a quote that absolutely nails the future prediction and you can only say, yea but capitalism sucks and people will sell ads essentially. You ignore that people watch phones more than tv, that everyone is a creator, that there is no national narrative because there are too many narratives, that any weirdo can find a watercooler to talk with other weirdos about their obscure hobbies, that my friend found a heart transplant for his friend by making youtube videos. That there are generations of "YouTube Certified" plumbers, pianists, marketers, model plan builders etc. I can't take your seriously but I also can't stop clicking on it to see what you might say next. That itself is a is a form of enshittification when a topic I find so interesting is so lopsidedly analyzed. Is there more to the Myrvhold quote where he misses the rest of the prediction as wildly as he nailed the technology prediction? If there is, I'd love to read it.

"There won’t be TV per se in three decades. There will be video service over the Internet, but it will be as different from TV today as, say, MTV from the Milton Berle show of the 1950s or from radio plays of the 1940s.”

Expand full comment
author

Sean, if my writing drives you absolutely insane, you *really* are not required to read it.

Expand full comment
Dec 6, 2023·edited Dec 6, 2023

Of course not. :) But here I return. The Howard Stern effect I guess.

To be fair, I love the focus of your research and I see such value in the work and investment you make in these topics. I am just disappointed when when I come with high expectations and hopes for a deeper analysis and I end up with "Capitalism" as the answer or see a quote like Myhrvolds's that creates such opportunity for thoughful exploration met with, well.... Netflix sells ads so he was wrong.

I'll keep coming back. I'll probably drive you insane too with my divergent POV's but that's the point of ideas.

Expand full comment

This is awesome as always. Might I also suggest “the trajectory of any emerging research bends towards money” as a corollary?

Expand full comment
author

Ooooof that is extremely true yes indeed.

Expand full comment

I don’t get what’s so comically wrong about the Myrvhold prediction? You already singled out YouTube, which for young people equals TV and, setting aside YouTube’s myriad downsides, is clearly very different from lineair TV in terms of production, form, etc. And streamers have likewise changed the economics of lineair television, though ads are making a return there. So yes, there is still TV as we know it, but it’s a slowly dying medium and new forms (YouTube) and players (Netflix etc) have emerged.

Expand full comment

It's a new form with literally the same content in the same format, including commercials. Any production and form differences are a function of budget and talent, not content. One real difference is the abandonment of the concept of,a schedule, which was a technical limitation of broadcast and (original) cable. You can argue it gives us a theoretical infinity of choice, but now you get to search a theoretical infinity for something to watch.

Expand full comment
Comment deleted
Expand full comment

What a feloniously convenient tiny box to validate an opinion. He's making a macro point by focusing on a single albeit well known example to castigate the entire decade + of new media models. You can't ignore the world to make a point.

White Heat at Sunday River in Maine is the steepest widest longest bumpiest fastest double black diamond mogul ski run in the world. But it is also none of those things if you just add commas.

Expand full comment

Around 1999-2000 I wrote (together with a Law professor) an advisory from the Internet Society Dutch Chapter to a government committee (and later a law article) that looked at constitutional rights regarding communication and we used 6 prototypes (two axes) that covered all forms of communication regardless of technical implementation. Synchronous/Asynchronous and Point-to-point/Multicast/Broadcast. We argued that instead of putting 'radio and TV' in there, we should talk about the Point-to-point/Multicast/Broadcast and we rewrote the constitutional articles about constitutional freedoms and protections (e.g. no censorship) along those lines, like protecting point-to-point from most government interference, while allowing the regulation of broadcast etc. even turning 'gatherings' and such into communication patterns (real fun). I've got the article here somewhere (in Dutch, published in RM Themis in 2000). In that setup, the blockbuster video rental, video on demand both occupy the exact same space (connectionless point-to-point). And so do paper mail and email (asynchronous point to point), or TV and 'webcast' (remember that term?) (synchronous broadcast), or mailing list and magazine subscription (asynchronous multicast). We did of course acknowledge that in the digital world any type can be a carrier for any other type (I could theoretically implement a voice connection by sending mail messages very fast) and that almost all of the internet is in the end built on connectionless point-to-point (IP traffic mostly).

The article even warns that we may have to protect people against manipulation of their minds (it argues that instead of protecting the sanctity of the 'body' as it does now, it might become necessary to protect 'body and mind')

Expand full comment